In-game marketing is a strategy that is used almost exclusively by major corporations. The global reach of video games means that international brands have the most to gain from having their image show up in games.
Last year the gaming market generated somewhere around $138.7 billion in revenue. The prediction from Newzoo is that in 2019 it will increase by about 9.6% to generate 152.1 billion.
There are now more than 2.5 billion gamers across the world. Combined, they will spend $152.1 billion on games in 2019, representing an increase of +9.6% year on year.